06 July 2010
Since 1994 Icebreaker, based in New Zealand, has been a pioneer and innovation leader in the merino wool active clothing market and has revolutionized the outdoor apparel industry, which has traditionally been dominated by synthetic clothing. Icebreaker garments offer unmatched technical performance that you are looking for.
Icebreaker is differentiated in the activewear marketplace, not only with our merino fabric and our customer service (free shipping both ways), but with our products as well. Icebreaker garments can be worn solo in warmer weather or layered together in cooler conditions to form a complete clothing system.
With most activewear on the market, consumers are told little to nothing about where the garments come from. Icebreaker offers a unique Baacode traceability system that allows consumers to trace the merino fibre of their garment back to the sheep ranch it came from. This supply chain innovation has garnered numerous accolades from global media outlets.
Benefits of our merino fabric clothing over synthetics (it looks like nature had the answer all along):
Soft and comfortable year-round
Doesn't stink
Dries quickly
Warmest by weight
Highly breathable
Biodegradable
Annually renewable fabric (our sheep live in the Southern Alps of New Zealand)
Fire resistant
Warm when wet
High UV protection
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